Copywriting is a broad area but context can help: (This phrase is 49 characters, as the count goes up you’ll see the difference that each wordcount increase can make.)
Local newspaper adverts can often cost hundreds. National newspapers can ad zeros to this number. This is no small expense for a business. Space in these ads is tight but for a fraction of the cost of the advertisement a copywriter can take the stress out of writing your content. (This paragraph is 50 words, a standard limit on a quarter-page advert if you still want room for logos etc.)
Your business deserves your attention. You want to have time to work on day-to-day management, and you probably don’t want to spend all your time writing and rewriting a piece of text. However, the money spent on advertising, pamphlets, and other text-heavy media needs to be money well spent. (199 words now)
A lot can be said using very few words; The subtle tones of praise in “This is good.” from someone you respect. A “Thanks, I don’t think I could have done that.” from a client. Or “I hadn’t thought about it that way.” as someone comes around to your way of thinking.
If we’re careful in the words we use they can open doors and strengthen relationships. They can open the eyes of potential customers or clients but, more than that, they allow you to connect on a personal level, highlighting both yourself and your brand as unique, authentic, and engaged. (These four paragraphs total 200 words, about the maximum you could expect in a longer ‘advertorial’ piece).
As you can see above, we live in a world where getting a message across can often be a number game. This is a game that many business owners/managers don’t necessarily have time for.
Whether it’s a small advert/advertorial, creating a power point presentation for an event, or even larger-scale projects such as reports, guide-books, or even a full book, you can rest assured that your project is in good hands.
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Green Flame Creative is based in Perthshire, Scotland. The standard rate for work is £10 per hour, but each job is different to please get in touch for a quote.