It's common to assume that copywriting is separate from branding. However, when you take away the logo and colour scheme of your favourite brands I'd wager that there is still something left behind; perhaps it's something subtle but it's undeniable that there's something there. I would go so far as to suggest that it is, … Continue reading Do brands have a mind of their own?
It was a social media 'buzzword' for years. Many still see it as the holy grail of social media engagement, but is it really what you want? I've been 'viral' twice. Proper 'why are so many people reading this', stats increasing a hundred-fold, all eyes on me, viral. The thing is it was subjective. My … Continue reading Going ‘viral’