Do brands have a mind of their own?

It's common to assume that copywriting is separate from branding. However, when you take away the logo and colour scheme of your favourite brands I'd wager that there is still something left behind; perhaps it's something subtle but it's undeniable that there's something there. I would go so far as to suggest that it is, … Continue reading Do brands have a mind of their own?

Reports

Reports are a standard part of our working lives. However, writing them doesn't have to be. It isn't 'cheating' to outsource some of the workload, leaving you to get back to the day to day practicalities of your work. My academic and corporate background familiarised me with a host of presentation formats to suit most … Continue reading Reports